The idea of a maternity wear brand was born during the maternity days of May Joy. She watched herself struggling to find the right maternity wear for her and ended up stitching dresses that would fit in her changing body contours. Following her instincts and passion for fashion designing, May Joy opened the first ever maternity retail brand showroom in Kerala on 2012. She fell in love with creating trends in maternity fashion and found practical ways to dress up moms to help them be active and stylish during maternity days. Ziva turned out to be the favourite of moms all over Kerala and that was just a beginning. Today, May Joy is the proud owner of over 20+ maternity wear retail shops across the state.